The Costs of Coordination

By: William Buist on : 16th September 2015: Business Design, Business Model, Business articles, Context: No Comments

It’s typical for businesses to have mission statements, objectives, and goals. All too often, however, these elements are not properly unified, they are inconsistent. This gives the company a directionless environment that saps morale, costs money, and prevents growth. Without the proper guidance, employees are forced to try to figure out what they should be doing. Over time, they end up working against the overall goals of the company because they can’t figure out what those goals actually are. Here are some ways to avoid this problem:

Make Sure Everyone Truly Understands the Company’s Vision and Mission

One of the biggest mistakes companies make when hiring, is bringing people on board without ever explaining the company’s overall vision. We’ve even heard established staff telling new colleagues to leave that to the management and just focus on their small part of the action. Motivation levels fall because people just can’t see how their jobs fit into the big picture. Such feelings slow productivity and even interfere with the quality of output. Making sure everyone fully understands the company’s overall mission and exactly how their jobs fit into it, should be simple, but only if you have that clarity yourself.

Define Goals Clearly and Make Sure they Advance the Mission

Fulfilling a mission requires the successful execution of a large number of objectives. These objectives are broken down into goals. Both of these categories need action, or they just don’t happen, yet we are often confronted with business owners happy that they have set the goal, thinking that alone is enough. Go over everything that is done at your company and make sure that it supports an objective and the main mission. Fix or eliminate any processes that don’t fit this criteria.

Don’t Ignore the Little Jobs

Every business has a few jobs or tasks that can be found anywhere. Such work includes cleaning, quality control, assembly, and phone answering. Unfortunately, these jobs are so ubiquitous that companies often forget that the people doing them still want to feel like their work is important.

“People with passion can change the world for the better.”
Steve Jobs, Apple

One of the keys to getting employees to be passionate about their jobs is to make sure that they realise that those jobs are important – whether they’re making decisions in the boardroom or pushing a broom in the stock room.

Implementation of a well-aligned set of goals and objectives isn’t difficult, but it does take some thinking. As you go through all of your company’s positions and methods, you’ll likely find some that either go against the overall mission or that work against each other. Tune those methods so that all of your employees are working as parts of the same strategy. You’ll surely see an amazing increase in efficiency and morale, and in turn, a great increase in customer satisfaction. When the customers are satisfied, increased sales are sure to follow.



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