Coaching in the eye of the storm

By: Clare Norman on : 14th September 2016: Business articles, Context, Strategy: No Comments

You know those times when you are so busy, you don’t even have time to think?  Or the crisis situations that take your energy away from the items that are really important, that you know you should be spending time on to prevent them turning into yet another crisis?  Or just ploughing through it all, trying to get to the bottom of your to-do list?

Well, I know you are mega-busy during those times.  But those are the times when you most need to look up and out, and think about how you might tackle your work most effectively.  Those are the times when you need to put some thought into the important issues that will become urgent if you don’t attend to them.  Those are the times to think about what is most important to you and to your stakeholders.

Coaching can help you to carve out that time and space to just think.

I know what you are thinking – “I don’t have time for the luxury of coaching in the midst of this catastrophe; I’ll put the coaching off until I’m on top of this”.

That’s a missed opportunity.

Coaching in the eye of the storm enables you to think more strategically about what needs to be done, when and by whom.

This is where the real work happens.  Coaching isn’t something that happens after the real work is done – it IS the work.

You reflect on what is most important, and as a result, you change the way you are doing things so that you get different – better – results.

So why would you keep putting it off?  Invest in coaching when you most need it – smack, bang in the eye of the storm.  Ideally, invest in it when you hear the distant thunder, so that the storm doesn’t rain on your parade – but don’t put coaching off if you’re already in the midst of the wind and rain.

Contact Clare:


Email Clare by clicking here or connect with her on LinkedIn here



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